To stay one step ahead of the negative vibe surrounding Australia’s Sportsbet, Paddy Power has decided to send their lead marketer Barni Evans to the land Down Under. He will take over as the Marketing Director at two of Paddy Power’s Australian operations, Sportsbet and International All Sports. Evans, who has handled a few of Paddy Power’s advertising campaigns during his 10-year stint with the company, is no stranger to the world of marketing.
A couple of his campaigns, including the blind footballers kicking cats television advertisement, however hit the news for the wrong reasons. Evans’s role in Australia will focus on managing the negative press in Australia surrounding Sportsbet, following the revelation that the firm gave $80K credit to an unnamed problem gambler who swiftly lost the entire amount in less than a week. Though the Northern Territory in Australia does not have rules to stop credit being granted, a committee is brooding over how to tie up all the loose ends. Evans, who takes over in September, will have to stay focused to steer Paddy Power’s Australian concerns away for the negative press it now finds itself surrounded by.