To stay one step ahead of the negative vibe surrounding Australia’s Sportsbet, Paddy Power has decided to send their lead marketer Barni Evans to the land Down Under. He will take over as the Marketing Director at two of Paddy Power’s Australian operations, Sportsbet and International All Sports. Evans, who has handled a few of Paddy Power’s advertising campaigns during his 10-year stint with the company, is no stranger to the world of marketing. Continue reading
Last week I was checking one of the sections at my favorite sports betting site, and came across somthing very funny. Yeah! Literally, people have started betting on bed bugs! As, bed bugs are torturing millions around the world, WHO (World Health Organization) is discussing whether or not to declare bed bugs Pandemic. And the bookies have taken bets as, 1/50 that the WHO will not declare that bed bugs are pandemic by the end of next year, and offering odds of 10/1 that WHO is much interested in declaring it. Continue reading
The top bookmaker Paddy Power Sportsbook is presenting short odds of 2/1 that Conan O’Brien will resign as host of NBC’s “The Tonight Show” before June 2010.
O’Brien, who took over hosting the show from Jay Leno last year, is not pleased with the networks decision to shift the program to an after-midnight schedule making way for the return of the Jay Leno Show. Continue reading